Many elves at the North Pole make Christmas possible each year with direction from the Big Man in Red himself, Santa! But only som… Read More

Did you know Scout Elves love Halloween just as much as Christmas? From Santa’s sweet stash and hot cocoa traditions to pumpkin … Read More

Read More

Who was Santa’s very first Scout Elf? Meet Fisbee, the playful narrator of The Rise of Nicholas the Noble. With his centuries of… Read More

Who is Barry the Saint Bernard in The Rise of Nicholas the Noble? Before the elves, prophecies and magical stones appear, readers … Read More

Step into the Santaverse™ and uncover the untold origin of Father Christmas in The Rise of Nicholas the Noble. This enchanting c… Read More

Where is Sparkles? When will she return? Is she coming today? Our guess is, you’re no stranger to curious questions from your li… Read More

The Elf on the Shelf® rule is simple: no touching to keep the magic strong. This UK guide explains the rare times adults may help… Read More

Children in the UK often ask if The Elf on the Shelf® can come back early. Learn when early visits are allowed, how to ask Father… Read More

For many families, a joyous part of December is waking up and racing around the house to find the quirky, funny or adventurous new… Read More