20% off for 20th Anniversary! 20% Off Sitewide! Shop Now
20% off for 20th Anniversary! 20% Off Sitewide! Shop Now.
20% off for 20th Anniversary! 20% Off Sitewide! Shop Now
What is The Elf on the Shelf®?
The Elf on the Shelf is Santa’s official Scout Elf, sent straight from the North Pole to bring festive fun to homes across the UK. By day, your elf hides in a new spot; by night, it reports back to Santa.
This simple, magical tradition helps families create joyful memories and inspires excitement every morning. Easy to start and endlessly enchanting, it’s no wonder The Elf on the Shelf has become a treasured part of Christmas traditions across the country.
Adopt your Scout Elf today and begin making magical memories that last a lifetime. Each box includes an adoptable Scout Elf and a beautifully illustrated storybook that explains the Christmas tradition.
Why Choose
The Elf on the Shelf®?
When you adopt an official Scout Elf from The Elf on the Shelf® Santaverse, you’re joining a joyful tradition shared by families across the UK. You’ll gain access to the official Elf Registry, discover new North Pole characters and stories, and become part of a growing community that celebrates the true magic of Christmas, together.
Makes Every Morning Magical
Finding the elf in a playful, new spot
each day keeps the Christmas period full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers memories that last a lifetime
Every playful elf adventure sparks joy
and builds memories you’ll
cherish forever.
Rekindles nostalgia with a wholesome authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
A Step-by-Step Guide to
The Elf on the Shelf
The Elf on the Shelf isn’t just any elf, it’s Santa’s official Scout Elf, full of tradition, magic and meaning. Once adopted and named, your elf receives its Christmas magic and begins visiting each night, returning every morning in a new hiding spot. Along the way, it quietly reports back to Father Christmas. With a keepsake storybook, official elf registry and a world of enchanting friends from the Santaverse, it’s a simple tradition that sparks big smiles, and unforgettable family memories.
1
Adopt your Scout Elf, read the story together and name your elf for the magic to begin
2
Create magical moments and unforgettable memories through your Scout Elf’s simple, fun hide-and-seek games
3
Join our official communities, explore creative elf ideas and share your moments with others
Explore Our Fun and Easy Ideas for The Elf on the Shelf!
Looking for easy ways to bring the magic to life? From quick Scout Elf setups to playful scenes and crafty ideas, you’ll find plenty of inspiration here. Explore printable Elf on the Shelf ideas to start the day with a smile and if your elf has a brilliant idea of their own, we’d love to see it!
Make Spirits Bright With Our
Holiday Films and Entertainment
Experience holiday magic with The Elf on the Shelf Christmas films and entertainment. Enjoy heartwarming short films, festive animations and family-friendly movies. Sing along to joyful kids’ songs and classic Christmas carols. Perfect for your seasonal fun and Christmas celebrations!
Christmas Tips to Be Your Best sELF!
Discover festive recipes, DIY crafts, classroom lesson plans, Christmas activities and fun family games here, your go-to resource for all things The Elf on the Shelf Santaverse. We even have ideas for your cuddly Elf Pets, the value-friendly Elf Mates, and Extraordinary Noorah.
Choosing “Any Elf” Just Won’t Do
Opting for genuine The Elf on the Shelf products guarantees safety and quality, helping you avoid unsafe knock-offs and lookalikes. The Scout Elf is unique, with traits and lore that set it apart from other elves at the North Pole and around the world, as brought to life through our uplifting, lore-filled stories. Here’s how to ensure your elf is the real deal.
Did you know that The Elf on the Shelf® is just the beginning? We invite you to discover the Santaverse™, a magical storyworld from the North Pole, home to the official Scout Elves, Elf Pets®, Elf Mates®, and new festive favourites like Noorah, the Bogies, and the snow-loving SnoBiggies.
Each character has a story to tell, a mission to complete, and a sprinkle of Christmas magic to share, all guided by Santa himself. Discover new stories, exclusive character content, and magical ways to play. Find out why The Elf on the Shelf® is just the start.
