About The Elf on the Shelf
The Elf on the Shelf® is a magical Christmas tradition straight from the North Pole, where Santa’s Scout Elves help bring festive joy and encourage kind behaviour throughout December.
Each Scout Elf comes with a beautifully illustrated storybook that explains how the magic works: once adopted and named, your elf receives Christmas magic and begins reporting back to Santa every night. By morning, the elf returns and is often found in a new spot, sparking daily excitement for children as they wake up and search for their visitor.
Why The Elf on the Shelf is a UK Christmas Favorite
Introduced in the UK over the past decade, The Elf on the Shelf has quickly become a much-loved part of many families’ festive countdown. It’s a magical way to encourage kind behaviour, spark imagination and build anticipation in the countdown to Christmas.
As part of the wider Santaverse, The Elf on the Shelf is more than just a toy, it’s a story-driven tradition that brings families together, builds lasting memories and keeps the spirit of Christmas alive from the very first day of December.
How The Elf on the Shelf works
in 4 simple steps
Step 1
Adopt your Scout Elf
Start by visiting an Official Elf Adoption Center or order your Scout Elf from our shop. Find an adoption center or shop now.
Still have questions? Visit our FAQ Section
Step 2
Dive Into the Story
Read the book together and name your Scout Elf. Register your elf’s name on our website for an official certificate.
Still have questions? Visit our FAQ Section
Step 3
Create Magical Moments
Begin the hide-and-seek with your Scout Elf. Explore our Collections of Creative Ideas to Stay inspired
Still have questions? Visit our FAQ Section
Step 4
Share the Joy
Be part of our global community. Join other fans and families for ideas, magical moments and more.
Join the community:
Still have questions? Visit our FAQ Section
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