Discover the Magic of all the Santaverse^™ Characters!

Welcome to the enchanted world of The Elf on the Shelf, a beloved Christmas tradition that starts with the arrival of a Scout Elf and grows into something truly magical. But the story doesn’t stop there…

From the original Elf on the Shelf to the kind-hearted Elf Mates™, magical Elf Pets®, and the shimmering Extraordinary Noorah, each character plays a unique role in the Santaverse.

If you’re looking to start a new family tradition or growing your Santaverse collection, each official character brings new stories, surprises and meaningful family memories.