If you’ve already met Santa’s Scout Elves, you’ll know the joy and wonder they bring into homes across the UK each Christmas season. But did you know that Santa also has a team of enchanting workshop helpers, playful, kind-hearted companions who live to spread creativity and cheer all year round?

They’re the Elf Mates™: the toymakers, cobblers and chefs of the North Pole!

And now, there’s a brand-new face joining their merry crew, introducing the Elf Mates Girl Chef, available exclusively in-store at Poundland this Christmas.

A girl smiles at the Elf Mates Girl Chef, who has a swoosh of pink hair at her forehead, while a boy plays in the background with the Elf Mates Cobbler and Toy Maker

A young girl smiles at the Elf Mates Girl Chef, who has a swoosh of pink hair and glittery freckles, while a boy plays nearby with the Elf Mates Cobbler and Toy Maker.

With her heart full of kindness, sparkling freckles and a swoosh of pink hair that catches the light, this dazzling new elf isn’t just a chef, she’s a spark of creativity. From her magical kitchen deep within the Enchanted Forest of Eternity, she whisks up recipes sprinkled with love, joy and imagination, inspiring children to mix, make and celebrate what makes them unique.


Why the Girl Chef Is So Special

The Elf Mates Girl Chef isn’t just another North Pole helper, she’s something truly special.

  • Her sparkling freckles twinkle like snowflakes when she smiles.
  • Her pink hair swoosh gives her a bold, playful flair.
  • Her chef’s hat and apron invite imaginative play, from make-believe tea parties to woodland banquets.

A young boy laughs and plays with the Elf Mates Cobbler and Toy Maker while a young girl holds the Elf Mates Girl Chef and smiles

Children are instantly drawn to her style and kindness, but it’s her open-ended storytelling that keeps them enchanted. What recipes of kindness will she create today?

Who will she share her magical treats with? Each playtime becomes a story waiting to unfold.


Who Are the Elf Mates?

While Scout Elves help Santa by keeping watch and reporting back to the North Pole, the Elf Mates focus on spreading goodness through creativity and kindness. They live together in the Enchanted Forest of Eternity, a glowing woodland filled with snowy evergreens, shimmering streams and cosy workshops carved into tree trunks.

Each Elf Mate has a special gift:

The Elf Mates Chef, in a red hat with a green collar, stands in a kitchen with a fireplace behind him, stirring a bowl of ingredients

Elf Mates Chef

The Chef sprinkles love and kindness into every recipe. From sugar-dusted cookies to hearty meals for fellow elves, the Chef reminds us that generosity is the secret ingredient to making the world brighter.

The Elf Mates Cobbler sits in a rocking chair knitting with yarn and knitting needles

Elf Mates Cobbler

The Toy Maker crafts playthings that inspire joy and imagination. Whether it’s a cuddly stuffed animal or a clever game, each toy is made with one goal: to bring happiness to children everywhere.

The Elf Mates Toy Maker sits in the toy workshop moving a toy car back and forth

Elf Mates Toy Maker

The Cobbler stitches, sews, and creates magical clothing and shoes that help elves, reindeer, and even Santa himself keep adventuring in comfort and style. Their motto? “Kindness looks good on everyone.”

Together, they represent the makers, bakers, and crafters of the North Pole—ambassadors of kindness whose work is as enchanting as it is inspiring.


Life in the Enchanted Forest of Eternity

The Enchanted Forest is more than a backdrop. It’s an invitation to play.

A boy and a girl play with the Elf Mates in a dollhouse shaped like a tree stump

At Christmastime (and beyond), children can imagine the Toy Maker hammering joy into toys, the Cobbler crafting slippers for Scout Elves, and the Chefs, including the Girl Chef, filling their woodland kitchens with the smell of freshly baked cookies.

This enchanting forest is where creativity comes alive, where every act of play becomes a lesson in kindness, and where every elf, big or small, plays their part in keeping the Spirit of Christmas strong.


A young girl plays with an Elf Mates Chef in a woodland kitchen setting

Why Parents Will Love Elf Mates

Parents across the UK are embracing the Elf Mates for their perfect blend of imagination and meaning.

  • Confidence & Individuality: The Girl Chef’s pink swoosh reminds children that being different is something to celebrate.
  • Storytelling & Creativity: Encourage children to dream up enchanted recipes and forest feasts.
  • Role Play & Empathy: Inspire little ones to nurture, share and care for others.
  • Social Skills: Cooperative play grows naturally when one child bakes, another serves, and another tastes.

The Elf Mates help children explore kindness through creativity, turning playtime into something truly magical.


Delight that Lasts

Unlike seasonal toys that disappear after December, the Elf Mates are designed for year-round imaginative play. They fit perfectly into fairy tea parties, dollhouses and imaginative stories inspired by Santa’s world and The Elf on the Shelf® tradition.

A young girl, wearing shiny temporary freckles on her cheeks, holds an Elf Mates Girl Chef, who also has glittery cheeks

Collect Them All

The Girl Chef may be the newest arrival, but she joins a beloved family of characters already adored by children everywhere.

Collect the Elf Mates Chef, Cobbler, Toy Maker, and now the Girl Chef to complete your own North Pole workshop of kindness and creativity. Together, they teach that teamwork, compassion and imagination never go out of style.

A boy and girl play with the Elf Mates while sitting on the floor in a living room decorated for kitchen


A Spark of Magic That Lasts All Year

The Elf Mates aren’t just for the holidays, and neither is the Girl Chef. She’s a toy designed to grow with your child, fitting seamlessly into pretend kitchens, dollhouse adventures, fairy play, or everyday storytelling.

A girl hugs the Elf Mates Cobbler, Toy Maker and Girl Chef while looking down at them in her arms

She’s rare. She’s got flair. And she’s here to help children imagine, create, and share kindness, not just at Christmastime, but in every season of play.