The Elf on the Shelf® Santaverse™ is filled with extraordinary characters and few shine brighter than Noorah®, Santa’s magical Arctic fox. Known for her luminous tail and sparkling eyes, Noorah brings wonder to the North Pole and warmth to homes everywhere she goes.
You may recognise her from Elf Pets: A Fox Cub’s Christmas Tale on Netflix or her beautifully illustrated book, Extraordinary Noorah: Santa’s Magical Arctic Fox. Whether you’ve seen her soar through the Northern Lights or cuddled her plush at home, Noorah’s story adds another layer of magic to the Christmas season.
Who Is Noorah?
Five Fun Facts About Noorah
- Older than Santa himself!
Noorah has lived at the North Pole even longer than Father Christmas, making her one of the most ancient and wise of his friends. - A snow sculpting superstar.
Her favourite creation? A snowy white owl with its wings spread wide, a symbol of wisdom and peace. - A North Pole champion.
Noorah once won the North Pole Snowball Target Challenge three years in a row, hitting 73 out of 75 bullseyes using her tail! - A lifelong friend of Santa and Barry the St. Bernard.
She’s been part of Santa’s inner circle for centuries, helping to guide his sleigh through the Northern Lights. - A fan of sweet treats.
Her favourite snack from Mrs Claus’ Sweet Shop? A delicious blueberry crumble, perfect for those cosy winter nights at the North Pole.
Noorah’s Story: Extraordinary Magic and Heart
In her beautifully illustrated book Extraordinary Noorah: Santa’s Magical Arctic Fox, written by Chanda A. Bell, readers discover how Noorah came to possess her extraordinary powers. After being touched by the colourful light of a crashing comet, her fur began to shimmer with the hues of the Northern Lights, from her eyes to the tip of her tail.
With her newfound gifts, Noorah used her magic to help Santa protect the spirit of Christmas. Her courage and compassion show that true magic lies not in power, but in kindness and hope.
This enchanting tale is perfect for bedtime reading during December. Parents across the UK have called it “heart-warming,” “beautifully illustrated,” and “a new family classic for Christmas Eve.”
How to Enjoy Noorah in Your Home
- Read her story together.
Start by reading Extraordinary Noorah: Santa’s Magical Arctic Fox with your family. It’s a wonderful way to spark imagination and introduce children to her magical world. - Adopt the Noorah plush.
Bring home the soft and huggable Noorah plush, available at select UK retailers and online. Unlike Scout Elves, Noorah can be cuddled, making her the perfect bedtime companion for little ones. - Add Noorah to your festive traditions.
Whether she’s perched on the mantelpiece, joining in Christmas Eve stories, or watching over stockings, Noorah adds a touch of North Pole sparkle to any home.
Why Families Love Noorah
Noorah captures the imagination of children and adults alike. Her story encourages families to embrace kindness, wonder and togetherness, values that lie at the heart of every Christmas.
Many UK parents say Noorah helps their children understand that believing in magic is about believing in goodness. She’s a gentle reminder that every act of love and every shared smile keeps the Christmas spirit alive.
Where to Find Noorah in the UK
You can discover the Extraordinary Noorah® book and plush through official Elf on the Shelf® adoption centres across the UK, or at our Official Elf on the Shelf® online Store and Amazon
Noorah’s storybook and plush make a thoughtful Christmas gift, perfect for a festive storytime or a magical addition to your Santaverse™ collection.