Elf Origins: Discover the Story Behind The Elf on the Shelf®
The Elf on the Shelf, where magic meets tradition and joyful family moments flourish! Discover the story behind our beloved elf, the family-owned company behind it, and explore our growing world of characters, books and experiences known as the Santaverse®.
Our Promise To You
Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.
Our Story, Origins, Partnerships and Social Impact
Explore the history of The Elf on the Shelf and the tradition’s visionary entrepreneurs, find out how to partner with us or learn about philanthropy and social responsibility here at The Lumistella Company, the family-owned company behind the magic.
Our Brand is a
Global Phenomenon
Our partnerships with global brands and shout-outs from devoted celebrities made The Elf on the Shelf a media darling. The holiday wonder we bring created a worldwide symbol of family celebration and made The Elf on the Shelf a top five holiday character.
