Who Is Noorah® and How Does Her Magic Work?
Who is Noorah® ?
Noorah is Santa’s magical arctic fox and one of his oldest friends. She lives within the Santaverse, the enchanted world of Santa Claus, where her Northern lights magic helps make Christmas Eve possible.
Is Noorah® an Elf Pets® character?
Noorah is known from Elf Pets: A Fox Cub’s Christmas Tale, but she is not an Elf Pets character. She is her own magical Santaverse character with a special story, powerful gifts and an important role in Santa’s Christmas Eve journey.
What magic does she have?
Noorah can spark the Northern lights with her tail, pause time and create magical snow. Her gifts help protect Santa’s sleigh and give him the time he needs to travel the world in one night.
Can children cuddle Noorah®?
Yes. Noorah products are designed to bring her story into family life through cuddly play, story time and Christmas imagination, giving children a magical friend they can keep close.
About Noorah®: A Magical Friend from The Elf on the Shelf®® Santaverse™
Noorah is no ordinary arctic fox. She is one of Santa’s oldest friends and one of the most powerful magical characters in the Santaverse, the enchanted storytelling world that also includes The Elf on the Shelf, Elf Pets and Elf Mates.
Noorah first discovered her extraordinary gifts after a magical comet fell to the North Pole on the very first Christmas night.
With the ability to spark the Northern Lights, pause time and create magical snow, Noorah helps Santa make his Christmas Eve journey around the world.
Her story is perfect for children who love animals, Christmas stories, magical adventures and characters who discover that being different can become something truly extraordinary.
Noorah’s Story
Noorah, Santa’s magical arctic fox, uses her tail to pause time and spark the Northern Lights, helping Santa travel the world in one night. In her best-selling book, Extraordinary Noorah: Santa’s Magical Arctic Fox, she embraces her gift to safeguard Christmas. As part of The Elf on the Shelf Santaverse, Noorah, unlike Scout Elves, can be touched, making her a cuddly companion that keeps the Christmas spirit alive.
Buy Her BookHow to Enjoy Noorah®
1. Read Noorah®’s Story
Begin by reading Extraordinary Noorah: Santa’s Magical Arctic Fox to understand Noorah’s special role in spreading Christmas magic.
2. Welcome Noorah® Home
Purchase Noorah’s plush toy, which can be found in stores or online. Her cuddly and magical presence is perfect for snuggling and play.
3. Embrace the Magic
Encourage children to interact with her, understanding that while she isn’t a Scout Elf or an Elf Pet, she complements their magic and adds magic to the holiday season.
Still have questions? Visit our FAQ Page.
The Elf on the Shelf®®
Noorah®
Why Families Love Noorah®
Noorah brings a different kind of Christmas magic to the Santaverse: soft, glowing and full of wonder. She is perfect for families who love cosy storytelling, animal characters and the feeling that something extraordinary might be shimmering just out of sight.
Makes Christmas feel wonder-filled
Noorah turns Santa’s Christmas Eve journey into a story children can imagine and feel part of. Her magic gives families a beautiful way to talk about belief, wishes and the mystery of Christmas night.
A magical friend children can connect with
Noorah is instantly loveable for children who are drawn to animals, soft companions and gentle adventure. She feels less like a toy and more like a magical friend from Santa’s world.
Cosy, calm and enchanting
Not every Christmas moment has to be big, loud or busy. Noorah is ideal for bedtime stories, Christmas Eve cuddles, winter film nights and those quieter family moments when the magic feels especially close.
Opens the door to the Santaverse
Through her story, children can begin to explore the wider Santaverse, from Scout Elves and Elf Pets to magical characters, hidden stories and North Pole adventures still to come.
Also Featured In
Where to Buy
The Official Noorah®
Official UK Santa Store
Order directly from the official UK store, full product range, guaranteed authentic, delivered to your door.
Find a Store Near You
Hundreds of UK retailers carry the official range, find a store near you today!
Find a StoreExplore the Santaverse™
The Elf on the Shelf lives within a wider magical world, the Santaverse. Discover more of the wonderful characters that make up the Santaverse and make every day memorable.
The Elf on the Shelf®
The original Christmas tradition featuring Santa’s official Scout Elf who returns each night and surprises families every morning.
Meet the Scout Elf
Elf Pets®
Saint Bernard, Arctic Fox & Reindeer, each with their own storybook and North Pole mission. They keep Christmas going!
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates