Who Are The Elf Pets® and How Do They Work?

Who are the Elf Pets®?
Elf Pets are Santa’s official animal helpers from the North Pole. Each cuddly companion has a special Christmas mission and comes with a storybook that explains how they help Santa, his Scout Elves and the magic of Christmas.

Can children touch Elf Pets®?
Yes. Elf Pets are made for gentle hugs, cuddles and imaginative play. Children can hold them close, include them in festive adventures and care for them as part of their family’s Christmas tradition.

Do Elf Pets® stay all year?
Yes. Elf Pets can stay with your family all year long, helping children keep the spirit of Christmas close through stories, play and comforting moments long after the tree comes down.

Are Elf Pets® part of The Elf on the Shelf®?
Elf Pets are friends of Santa’s Scout Elves and part of the wider Santaverse, the enchanted world of Santa Claus. They are different from Scout Elves, but belong to the same magical storytelling universe.
About Elf Pets®
Elf Pets are Santa’s official North Pole animal helpers, created to bring children even closer to the magic of Christmas. Each Elf Pets character has a meaningful role in Santa’s world, from helping his sleigh soar to keeping Christmas Spirit strong and making sure rooftops are ready for Christmas Eve landings.
Elf Pets are especially loved by families because they are hands-on, huggable and easy to bring into everyday moments. They can join bedtime stories, festive film nights, Christmas Eve fun, breakfast time or quiet cuddles after a busy day at school.
Through their storybooks and cuddly companionship, they create a gentle bridge between imaginative play, early reading and treasured family tradition.
Learn About Each of the Elf Pets®

Elf Pets®
Reindeer
Elf Pets Reindeer are cared for by families all year long. Powered by children’s love, they help Santa’s sleigh fly on Christmas Eve. A magical choice for families who love the wonder of Santa’s journey around the world.

Elf Pets®
Arctic Fox
Elf Pets Arctic Fox cubs help create magical snow so Santa’s sleigh can land softly on rooftops. Their story celebrates hope, belief and the quiet magic children carry in their hearts.

Elf Pets®
Saint Bernard
Elf Pets Saint Bernard pups help gather the strength of children’s faith and goodwill to keep Christmas Magic strong. A cosy companion for families who love stories about kindness, cheer and helping Santa.
How do Elf Pets®
Help The Elf on the Shelf®
and Santa Claus?
Elf Pets and The Elf on the Shelf Scout Elves are all part of Santa’s enchanted world, but they have different roles.
Scout Elves arrive during December and fly to the North Pole each night to report to Santa. Elf Pets stay with families all year long, can be cuddled and also help build the Christmas Spirit Santa needs for his biggest night of the year.
Elf Pets can also join Scout Elf scenes, festive surprises and family traditions throughout December. They make the magic feel bigger, warmer and easier for children to hold onto.

How to Enjoy the Elf Pets® in 3 Simple Steps

1. Understand Their Magical Mission
Read the storybook that comes with your Elf Pet to learn about their unique role in helping Santa.

2. Give Them a Name
Name your Elf Pet and register them online for an official North Pole adoption.


3. Snuggle and Share
Cozy up with your Elf Pet then share your fun on social media, and for extra fun, try silly scenes where The Elf on the Shelf teams up with your Elf Pet, like using the Reindeer to ‘fly’ across a room.
Still have questions? Visit our FAQ Page.

The Elf on the Shelf®

Elf Pets®
Why UK Families Love Elf Pets®
Elf Pets are more than cuddly North Pole companions. They inspire imaginative play, encourage caring behaviour and help children explore love, hope and kindness through magical everyday moments families can enjoy together.

Encourage Reading Together
Each Elf Pets pal comes with a storybook, giving families a simple way to create calm, cosy reading moments during the busy Christmas season.

Build Comfort and Connection
Because Elf Pets can be cuddled, they are ideal for children who love a soft companion at bedtime, during festive film nights or while waiting for Santa.

Inspire Gentle Imaginative Play
Elf Pets help children create their own North Pole adventures, from sleigh practice with the reindeer to rooftop missions with the arctic fox cubs.

Offers year-round magic
Elf Pets do not have to leave after Christmas. They can stay with your family all year, keeping a little Christmas sparkle tucked into everyday life.
Explore More Elf Pets® Fun
Looking for more ways to bring Elf Pets into your Christmas tradition? Discover story ideas, simple activities and magical ways to make the most of Santa’s cuddly companions.
Where to Buy
The Official Elf Pets® Products

Official UK Santa Store
Order directly from the official UK store, full product range, guaranteed authentic, delivered to your door.

Find a Store Near You
Hundreds of UK retailers carry the official range, find a store near you today!
Find a StoreExplore the Santaverse™™
The Elf on the Shelf lives within a wider magical world, the Santaverse. Discover more of the wonderful characters that make up the Santaverse and make every day memorable.

The Elf on the Shelf®
The original Christmas tradition featuring Santa’s official Scout Elf who returns each night and surprises families every morning.
Meet the Scout Elf
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates
Noorah®
Noorah is Santa’s magical Arctic fox, bringing wonder, warmth and extra North Pole magic to your Christmas tradition.

