Discover the Magic of all the Santaverse^™ Characters!

Santa’s Official Scout Elves

The Elf on the Shelf^®

The Elf on the Shelf® is where the magic begins. Santa’s Scout Elves are his most trusted helpers, sent from the North Pole to visit families across the UK during the Christmas season.

Each Scout Elf watches over the household and becomes part of the family, soaking up all the festive cheer, and flies back to the North Pole every night to report to Santa. Come morning, they return in a brand new hiding spot, sparking daily excitement for children throughout December.

Every Scout Elf arrives in an official keepsake box with a beautifully illustrated storybook, The Elf on the Shelf: A Christmas Tradition. Once adopted and named, the magic begins. And it’s a tradition that keeps growing, year after year.

Santa’s Champions of Kindness

Elf Mates^®

Elf Mates® are Santa’s champions of kindness, huggable, year-round companions from the arctic forest who have helped Father Christmas for thousands of years.

Each one arrives with a special poem inspiring a thoughtful good deed.

Elf Mates® Chef: stirs up kindness by encouraging children to share food and treats with those who need it most.

Elf Mates® Cobbler:asks children to step into someone else’s shoes, and donate clothing or footwear to others.

Elf Mates® Toy Maker: inspires children to share the gift of play by donating games and toys they’ve outgrown.

Santa’s Cuddly Helpers

Elf Pets^®

Elf Pets® are Santa’s official, adoptable North Pole companions, warm, cuddly and built for snuggles.

Unlike Scout Elves, they stay with their families all year round, each with a special mission from Father Christmas and their own beautifully illustrated storybook.

Elf Pets® Reindeer: gather children’s love and festive wishes to help power Santa’s sleigh on Christmas Eve.

Elf Pets® Arctic Fox: spark the Northern Lights with a swish of their tails, guided by children’s hope and belief.

Elf Pets® Saint Bernard: carry kindness back to the North Pole to keep Santa’s Christmas magic strong.

Each Elf Pets box set includes a huggable plush companion, a beautifully illustrated storybook and an official adoption certificate.

Santa’s Magical Arctic Fox

Noorah^®

Long before anyone knew her name, Noorah was already part of the magic. One of Santa’s oldest and most trusted friends, this extraordinary arctic fox has a very special role: with a single swish of her shimmering tail, she sparks the Northern Lights and pauses time, giving Santa everything he needs to deliver gifts across the world in one miraculous night.

Noorah’s story, told in Extraordinary Noorah: Santa’s Magical Arctic Fox, is one of courage, wonder and the quiet power of believing.

Unlike Scout Elves, Noorah can be cuddled and played with, making her the perfect companion for little ones who want to hold a little North Pole magic in their arms.

Official Toy Testers

SnoBiggie™

Once fearsome creatures from the mountainous reaches of the North Pole, the SnoBiggie yetis have had a change of heart, quite literally.

The power of play melted their once-formidable reputations, and now they are among Santa’s most beloved friends and his official toy testers, smashing, crashing and bashing toys to make sure every single one is safe and fun for children everywhere.

At the heart of the SnoBiggie story is Little Grunt, the smallest of all the yetis, and the most loveable. His journey from misunderstood outsider to cherished North Pole friend is one of friendship, persistence and discovering that being different is exactly what makes you extraordinary.